At the end of the day, sales matter. You've poured your heart and soul into the book. You know it's good. The feedback's positive. But the sales aren't coming in. What do you do?
It may be time to try out a new cover. Whether we like it or not, the book cover is the readers' introduction to your work. It has to intrigue them and appeal to their senses. With that in mind, think about your target audience when commissioning a cover. Make sure it grabs the right reader and stands out among the sea of ebooks available for purchase. Color, images, and type matter – they all tell a story before the reader sees a single written word.
I adore the covers we worked on for M.L. Gardner's Sayan Knights Series. But the story is mixture of romance, adventure, and science fiction. And after of few months of slow sales, she decided to try something a bit more romantic. I added a dash of hardness, married the two together and the new cover was born. By emphasizing the love story, the new cover may appeal more to her target audience – female – and give it that extra boost it was needing.
Have any questions? Contact me today at firstname.lastname@example.org. Happy Thanksgiving!